Simon Julian

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Thoughts, caffeine and other bits

Open Text Fax Solutions

Another Open Text site that we launched over the past few days is the Fax Solutions website (the new brand for Captaris).

Relatively short turn-around when compared to the Connectivity site – this one was done in around 2 months and was the result of the trip that Ayesha and I took to Seattle to meet with the Captaris team and Paul Stables, who is Open Text’s Head of Digital.

Very good trip in the end and the site has hit all of the goals that were set for it so far, which is great to see (launched on time too!).

http://faxsolutions.opentext.com/

Open Text Connectivity

Went live with the new website for Open Text’s Connectivity brand (formerly Hummingbird) a couple of days ago – really nice to see this one go live finally as it had been a very lengthy project with a lot of technical hurdles attached to it.

Lots of extension of RedDot functionality though so there is likely a fair bit of knowledge and value that we’ll get out of this one (plus it is a great looking website too!

http://connectivity.opentext.com/

ACMI site refresh is live!

Since 2001, Areeba have partnered with the Australian Centre for the Moving Image. The 2009 refresh that we have completed was delivered on the Open Text WSS (RedDot) CMS Platform and is Phase 2 of a rejuvenation project which has seen production workflow improved, the content management system has become the major hub of all the organisation’s published content and the homepage and internal pages have been creatively redesigned.

Managed this one through from start to finish and I think we came up with a really nice result overall

Radiohead Blazes a Marketing Trail – good read I thought

Really liked this one, good article…

PARIS — Epochal pronouncements from rock stars should sometimes be taken with a dose of skepticism. In 1966, John Lennon declared that the Beatles were more popular than Jesus. Since the 1960s, Jesus has enjoyed a bit of a comeback, while the Beatles’ music is still unavailable from legitimate digital music services

But people in the music industry tend to listen to Thom Yorke, lead singer in the British alternative rock group Radiohead, for Radiohead has cultivated a reputation as one of the most future-proof bands around.

Read it here…

Mobile Surfing – FaceBook and Bebo

This one from Business and Leadership – FaceBook and Bebo are now apparently the most popular social networking sites for mobile surfers. See article here

6 Steps to Kill your community

Really liked this one, it was worth a read

6 Steps to kill your community, plus another seven bonus ones!

Open Text Conversations

Areeba put together an Aggregated blog for Open Text a few weeks ago that is now up and live, really worth a look as if you are interested in what is going on in the Enterprise 2.0 space there is some great thinking going on here.

And it is a pretty awesome site too, if I don’t say so myself!

Yes, I am proud of it too :)

The Open Text Conversations aggregated blog

What is a Browser?

I thought that I’d post a link to this – What is a browser? was the question that Google asked over 50 people of different ages and backgrounds in Times Square.

The responses on this were really interesting from my perspective – gives you a real view into the actual understanding that people have of the fundamental infrastructure that they use to view and utilise the internet on a daily basis (not much apparently!).

Here

The Content Architect

Have been doing some more reading and thinking about the content architecture role tonight as I sit here and read discussions around ECM and some of the commentary on Bloom and social marketplaces.

I really like the idea of the Content Architect, it makes sense and it is a concept that I can easily understand. Kyle McNabb’s post from Feb this year “The Emerging Content Architect role” is a good read on the topic. But I have an issue on this that I need to get past, and that is the firm view that the idea of a Content Architect (and the Content Resource department, which is another concommittant concept) are great from a theoretical perspective (and an aspirational one!) but maybe not so good from an implementation perspective.

Some similar themes in this one as well that are worth a read.

Let me explain through background…

Many years ago there was the webmaster. Invaariably noone knew where to put this strange individual who knew many interesting things about websites (Marketing, IT, the car park, who knew?). But they knew they needed one. Now there is the content architect, and as with many a wonderful corporate website the CA will be shuttled back and forth between Marketing, Corporate, IT etc (maybe even the car park) without anyone really knowing where they should sit.

And that is why Organisational strategy is important. Unless you can actually look at real change in the organisation and restructure around the organisation’s core knowledge (read content), the Content Architect (and the Content Resource department) will live out on the edges like the webmaster did, without the proper ability or authority to effect change and without the corporate mandate.

Selling the value proposition is always going to be the most difficult thing here, and without all levels of the organisation seeing the value for themselves in this role and in the effective centralised/distributed management of organisational knowledge it is very hard to accept that this type of role will be quick in coming…

My Property Partner media

One of our latest releases has been getting some nice press recently, thought that I would share…

http://www.technation.com.au/2009/06/15/my-property-partner-a-new-way-to-find-real-estate-investment-buddies/
The site as a social network will be a nice targetted ‘niche’ network in that the people who join are likely to be qualified as far as their desire to engage in co-ownership/investment in property and we can see a lot of good opportunities for extension on the site and its functionality and Brand.
Site is currently in Beta, we’ll see how it goes.

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