Another Open Text site that we launched over the past few days is the Fax Solutions website (the new brand for Captaris).
Relatively short turn-around when compared to the Connectivity site – this one was done in around 2 months and was the result of the trip that Ayesha and I took to Seattle to meet with the Captaris team and Paul Stables, who is Open Text’s Head of Digital.
Very good trip in the end and the site has hit all of the goals that were set for it so far, which is great to see (launched on time too!).
Went live with the new website for Open Text’s Connectivity brand (formerly Hummingbird) a couple of days ago – really nice to see this one go live finally as it had been a very lengthy project with a lot of technical hurdles attached to it.
Lots of extension of RedDot functionality though so there is likely a fair bit of knowledge and value that we’ll get out of this one (plus it is a great looking website too!
Since 2001, Areeba have partnered with the Australian Centre for the Moving Image. The 2009 refresh that we have completed was delivered on the Open Text WSS (RedDot) CMS Platform and is Phase 2 of a rejuvenation project which has seen production workflow improved, the content management system has become the major hub of all the organisation’s published content and the homepage and internal pages have been creatively redesigned.
Managed this one through from start to finish and I think we came up with a really nice result overall
This one from Business and Leadership – FaceBook and Bebo are now apparently the most popular social networking sites for mobile surfers. See article here
Really liked this one, it was worth a read
6 Steps to kill your community, plus another seven bonus ones!
Areeba put together an Aggregated blog for Open Text a few weeks ago that is now up and live, really worth a look as if you are interested in what is going on in the Enterprise 2.0 space there is some great thinking going on here.
And it is a pretty awesome site too, if I don’t say so myself!
Yes, I am proud of it too
The Open Text Conversations aggregated blog
I thought that I’d post a link to this – What is a browser? was the question that Google asked over 50 people of different ages and backgrounds in Times Square.
The responses on this were really interesting from my perspective – gives you a real view into the actual understanding that people have of the fundamental infrastructure that they use to view and utilise the internet on a daily basis (not much apparently!).
Have been doing some more reading and thinking about the content architecture role tonight as I sit here and read discussions around ECM and some of the commentary on Bloom and social marketplaces.
I really like the idea of the Content Architect, it makes sense and it is a concept that I can easily understand. Kyle McNabb’s post from Feb this year “The Emerging Content Architect role” is a good read on the topic. But I have an issue on this that I need to get past, and that is the firm view that the idea of a Content Architect (and the Content Resource department, which is another concommittant concept) are great from a theoretical perspective (and an aspirational one!) but maybe not so good from an implementation perspective.
Some similar themes in this one as well that are worth a read.
Let me explain through background…
Many years ago there was the webmaster. Invaariably noone knew where to put this strange individual who knew many interesting things about websites (Marketing, IT, the car park, who knew?). But they knew they needed one. Now there is the content architect, and as with many a wonderful corporate website the CA will be shuttled back and forth between Marketing, Corporate, IT etc (maybe even the car park) without anyone really knowing where they should sit.
And that is why Organisational strategy is important. Unless you can actually look at real change in the organisation and restructure around the organisation’s core knowledge (read content), the Content Architect (and the Content Resource department) will live out on the edges like the webmaster did, without the proper ability or authority to effect change and without the corporate mandate.
Selling the value proposition is always going to be the most difficult thing here, and without all levels of the organisation seeing the value for themselves in this role and in the effective centralised/distributed management of organisational knowledge it is very hard to accept that this type of role will be quick in coming…
One of our latest releases has been getting some nice press recently, thought that I would share…
The site as a social network will be a nice targetted ‘niche’ network in that the people who join are likely to be qualified as far as their desire to engage in co-ownership/investment in property and we can see a lot of good opportunities for extension on the site and its functionality and Brand.
Site is currently in Beta, we’ll see how it goes.
Okay so I was happily doing a bit of reading this evening (as is my wont and the fact that I am trying notto spend another marathon 5 hours playing FarCry 2 may have something to do with it). Or not. Anyway, reading – and I was reading this article on Digital Ministry.
Side note on this, while the article is interesting and Stephen Byrne is definitely a smart guy, that wasn’t what I thought was interesting here or why I’m writing this post (Surprise!). Why I am writing this is the somewhat throwaway line in the article “(everyone accepts that content is no longer a competitive advantage)…”
Okay, so I disagree.
This has come up in other discussions that I have been involved in on LinkedIn and other sites in regard to content and especially newspaper and magazine content where there are multiple sources and multiple ways of accessing the news (or whatever it is).
My point has always been that what becomes important (and of value) in this case is not the content itself, but the opinion, the ability to dissect the content, the meta information and other additional value that can be moulded around the content – I’m getting a little tired of people making bold statements like the one above as it misses the point as far as the opportunities presented by far better and more targetted search and better and more nuanced meta information.
Content can well still be a competitive advantage if it is of value and sits within in a cloud of smart meta information that helps the user to find/understand/learn/answer.