Simon Julian


Thoughts, caffeine and other bits

Reactive – #1 ranked Digital agency in Australia!

Now that I have your attention, some more great news, we are the “#1 ranked digital agency in Australia” * on the latest AdNews Digital Rankings!

* quote by Tim O, not AdNews! 


Nissan Flashforward project

Quick post about Flashforward, a campaign for Nissan Australia that we’ve now completed two years in a row – bit of an excerpt from the Reactive case study here -

FlashForward was an online promotion that offered consumers a glimpse into their future as well as the chance to win a new Nissan. It was designed to address the critical ‘vehicle consideration’ phase of the customer journey and increase awareness by demonstrating the lifestyle fit of Nissan vehicles. The strategy utilised social media to include the consumer in the process, this also helped to generate online interest and capture a broader audience. The site asked participants several basic questions along with Facebook Connect data to determine what model from the Nissan range suited their lifestyle and persona. Users could then enter the draw to win the Nissan that FlashForward selected.

A key objective of the site was to increase Likes on the Nissan Facebook page, capture customer details through the competition entry form, and showcase the new Nissan brand ‘innovation that excites’.

Reactive case study can be found here


TVTrigger Is Like iTunes for TV Torrenting

Found this yesterday…

From an article on by Janko Roettgers:

“Remember how iTunes popularized podcasts? The same could soon happen to TV torrenting, thanks to a new BitTorrent application called TVTrigger. Windows-only TVTrigger is like an iTunes for your torrent downloads. It sits on your desktop, giving you access to a programming guide with a few thousand TV shows, complete with torrent links to download each one of them.”

Full text of article here:

Looks interesting so far, seems like it does what it says it does!

Advisor: My husband has a virtual girlfriend

Okay so I started reading this because I loved the slightly creepy flavor that it left in my mouth…people tend to do some weird shit when confronted with things like dating sims and this was an interesting look into that world.

Plus I always did like Boing Boing. But I digress.

The thing that really got me thinking was one of the comments at the end of the story;

“I have a box of dead Tamagochi from my kids I feel weird throwing them away the kids loved them so much but being kids moved on to other things and you you can bring them back to life I guess but its weird”

I loved the whole feeling of this post – in the end the kids went beyond the bounds of the virtual, got bored and moved on to something else – and yet the slightly weird feeling of harbouring the dead remains (even if you CAN bring them back to life!).

Virtualisation of both pets and relationships doesn’t change our basic frameworks for dealing with existence, and as such we still place the same mores and values around the virtual relationships (and lives) as we do around the ‘real’. So we can end up in some very strange situations (but the Tamagotchi is DEAD daddy!).

I wonder at how this is going to affect us as virtualisation becomes more entrenched in many aspects of society and we get more ‘virtual’ relationships…

Future iPods

Kinda liked the idea of an iPod ring, maybe just because I don’t wear them…

Open Text Fax Solutions

Another Open Text site that we launched over the past few days is the Fax Solutions website (the new brand for Captaris).

Relatively short turn-around when compared to the Connectivity site – this one was done in around 2 months and was the result of the trip that Ayesha and I took to Seattle to meet with the Captaris team and Paul Stables, who is Open Text’s Head of Digital.

Very good trip in the end and the site has hit all of the goals that were set for it so far, which is great to see (launched on time too!).

Georgie Carpenter

Had a beer this afternoon with the wonderful Georgie Carpenter, who has worked with Areeba on recruitment for a while now and who is a pretty dab hand at such things, not that I know what a ‘dab hand’ is but it sounds like the thing to say…

Met up at Hell’s Kitchen, which is in Center Place – if you ever end up there go upstairs, good bar and you can sit above the laneway and watch many pretty (and not so pretty) young things wander past

Hell’s Kitchen
20 Centre Pl
Melbourne VIC 3000, Australia
(03) 9654 5755

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Open Text Connectivity

Went live with the new website for Open Text’s Connectivity brand (formerly Hummingbird) a couple of days ago – really nice to see this one go live finally as it had been a very lengthy project with a lot of technical hurdles attached to it.

Lots of extension of RedDot functionality though so there is likely a fair bit of knowledge and value that we’ll get out of this one (plus it is a great looking website too!

ACMI site refresh is live!

Since 2001, Areeba have partnered with the Australian Centre for the Moving Image. The 2009 refresh that we have completed was delivered on the Open Text WSS (RedDot) CMS Platform and is Phase 2 of a rejuvenation project which has seen production workflow improved, the content management system has become the major hub of all the organisation’s published content and the homepage and internal pages have been creatively redesigned.

Managed this one through from start to finish and I think we came up with a really nice result overall

Mobile Surfing – FaceBook and Bebo

This one from Business and Leadership – FaceBook and Bebo are now apparently the most popular social networking sites for mobile surfers. See article here




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