Jul 16, 2013 0
Jul 12, 2013 0
Quick post about Flashforward, a campaign for Nissan Australia that we’ve now completed two years in a row – bit of an excerpt from the Reactive case study here -
FlashForward was an online promotion that offered consumers a glimpse into their future as well as the chance to win a new Nissan. It was designed to address the critical ‘vehicle consideration’ phase of the customer journey and increase awareness by demonstrating the lifestyle fit of Nissan vehicles. The strategy utilised social media to include the consumer in the process, this also helped to generate online interest and capture a broader audience. The site asked participants several basic questions along with Facebook Connect data to determine what model from the Nissan range suited their lifestyle and persona. Users could then enter the draw to win the Nissan that FlashForward selected.
A key objective of the site was to increase Likes on the Nissan Facebook page, capture customer details through the competition entry form, and showcase the new Nissan brand ‘innovation that excites’.
Reactive case study can be found here http://www.reactive.com/work/browse-work/nissan-flashforward.html
Dec 20, 2009 0
Dec 19, 2009 0
Having moved across to Reactive a few weeks ago (might have spoken about that, think I did), I want to start to point to some of the excellent work that is being done by the team.
First of the bat is the Metro trains website, which went live a couple of weeks ago now.
Metro are the new metropolitan rail service for Melbourne, having inherited the network from Connex.